Serendipity Bridal Collections

2327 New Rd, Northfield, NJ 08225


Tu,Th: 2-8 • W: 12-6 • F,Sa: 11-5 • Su: 11-3

Serendipity Bridal Collections is owned and operated by a mother-daughter duo, selling wedding dresses and bridal accessories. Say, “I Do” to new designer gowns priced below market level and trendy accessories that are sure to make your wedding unforgettable.

If you’re searching in South Jersey and surrounding areas for a bridal shop in Northfield, NJ, our boutique sells unique wedding dresses at amazing prices. We just added a new line of reorderable dresses from a private designer that are exclusive to our store and our brides! Stop by Serendipity Bridal Collections today, serving Egg Harbor Township & Ocean City, NJ brides.


…Three weeks before Melissa’s wedding day, disaster struck at the final fitting, leaving her devastated and in need of a new wedding dress. Nervous breakdown aside, she and her mother, Lynn, began a frantic search for an off-the-rack alternative, as they had a tight timeline for a new dress. With limited options for off-the-rack bridal shops, they were doubtful about finding the perfect replacement dress. Luckily, she found her “yes” dress, which was meant to be.

Fast forward several months, and here we are! Serendipity partners Melissa Jones and Lynn Trabbold are fueled by their passion to provide brides-to-be with great value and a memorable experience by offering both reorder-able and off-the-rack dress options for brides of any timeline!


Melissa Jones – Owner

Passionate about helping people, Melissa loves finding ways to make someone’s day. If she’s not working at Serendipity or screening the latest fashion trends, you can find her exploring new wines and cheeses.

Lynn Trabbold -Owner

Lynn, a hip mom of two (one of whom is Melissa), is always on the run. You can count on her to jump in and help out where needed, to get the job done. In her free time, she enjoys bike rides, catching up with friends and going shopping.


Exclusive Collection

We carry over 150 gowns, including two private lines, that you won’t be able to find anywhere else!


We have very affordable price points, with all of our gowns under $2,000.

Everchanging Collection

Our inventory is constantly changing and sourced from all over the east coast, so look for new dresses arriving weekly!


Skip the wait for a dress order – you can bring your dress home immediately by purchasing off the rack.


Business Info

Melissa or Lynn


Pre-Wedding Stages

Greater Atlantic City


Additional Info

Plus Size Dresses,Private VIP Appointment


Bride,Flower Girls,Mother Of The Bride,Mother Of The Groom

Hair Accessories,Jewelry

Justin Alexander

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